Editor’s Word: Touring residence from IIEX Europe gave me ample time to learn recaps of the occasion shared through LinkedIn. Thanks to everybody who took the time to take action. Every recap each informs those that missed the occasion and extends the training for these in attendance. With this purpose in thoughts, I requested Cecilia Sylvan Martin if we might repurpose and republish her recap specifically, because it resonated with me and touched upon most of the issues I’ve been studying. Additionally, I encourage every of you to search for the recaps on LinkedIn (by trying to find iiex and iiexeurope) and be part of the dialog going down over there. The occasion is perhaps over however the perception innovation change continues!
1. Range: inclusive advertising and marketing can change issues for the higher!
Love how the #AbsolutALLY marketing campaign contributes to driving optimistic change for the LBTQA+ communities in India. We’re at a tipping level for variety being not nearly altruism, however essential for manufacturers to interact with shoppers who’d more and more stroll away from manufacturers not referring to their values.
2. Generative AI: the brand new child on the block: a buddy or foe?
Properly, properly, properly. The discuss of the city.
Whereas exterior the trade, key figures in AI (corresponding to Elon Musk) referred to as for coaching of AI methods to be suspended amid fears of a risk to humanity, at IIEX we mentioned how we might undertake AI and machine studying, and work with it as a software to help us when uncovering human insights, not substitute us.
3. Huge Information: let’s not depart human empathy behind
Within the age of Huge Information, it’s essential to keep in mind that individuals are greater than information factors. As a Quallie, I’ve usually felt the fact of human behaviors are overlooked of the equations at occasions.
I’m not a luddite, however what got here clear to me all through the convention is how necessary human connections are in understanding individuals. With out empathy, it’s arduous to create manufacturers that resonate and construct belief.
4. What actually issues when the air raid sirens name
I usually say to myself ‘this isn’t life or dying’ when we now have hiccups throughout area work. Nonetheless, listening to Oksana Pleskova discuss classes she realized in Ukraine was an eye fixed opener:
“We’ve turn out to be obsessive about know-how, however think about sitting in candle mild when air raid sirens name. There are solely two issues to think about: digging deep into shoppers aims and preserving respondent secure.”
5. Shoppers do really need all of it!
Agile (DIY) is right here to remain. At occasions, it allows analysis that might in any other case not occur. However not on the expense of high quality … high quality continues to be a key driver.
Agile analysis (and automation) additionally frees up time and finances for the massive strategic tasks. Win-win!
6. ‘Sticks’ as a lot as ‘Carrots’ to nudge individuals to alter behaviors
Customers additionally need all of it. And, the ‘say-do’ hole is actual. We must always use behavioral science to make issues simple for shoppers to make higher decisions.
Ought to we additionally make it tougher (or much less palatable) to make unsustainable decisions, by calling out the baddies? If that’s the case, are firms prepared for that?!
7. Innovation Sprints: staff work makes dream work
Beloved to see how Nestle & Novartis are embracing Lean Begin Up strategies into their innovation processes. Particularly since design pondering and innovation sprints are near my coronary heart and day job!
A key reminder for me is how necessary it’s to contain key stakeholders all through: get senior buy-in from the beginning, then have common test ins with gatekeepers and shoppers to co-create, pivot and construct concepts.
